Why is Mobile Optimisation Important for Your Website?

Why is mobile optimisation important for a website article header

In recent years, mobile phones have become one of the most popular ways to search and access websites online. It has become a necessity for websites to optimise for their mobile users and is incredibly important for improving your digital success.

To prove the value and importance of mobile optimisations on your website we’ve compiled some insightful statistics showing you why being mobile-friendly matters!

52.2% of all website traffic comes from mobile phones.

Mobile phone usage is growing, with each year more and more people are spending longer on their phones and using them to browse the web more frequently.

They have now become one of the most common ways of accessing websites to find information online, with over half of website traffic coming from mobile phones. With more traffic coming from mobile than even desktop, it really shows that mobile is a platform that can no longer be overlooked and should be one of your top priorities as you develop and maintain your website.

It is crucial you focus on your mobile experience if you want the traffic heading to your site to be staying and hopefully converting. If your site is mobile optimised, users will be more likely to engage with it and you’ll give yourself more of a chance at converting your valuable mobile leads.

man holding a phone in hand

80% of the top-ranked websites are mobile-friendly.

Search engines like Google appreciate when a website is well designed for mobile, often ranking these sites higher in SERP (Search Engine Results Page).

A well-optimised mobile site tends to outperform others on the search engine rankings with more than three-quarters of the top-ranking websites being mobile-friendly. In fact, Google has said that one of the key metrics for determining a website’s search ranking is their mobile page load speed.

With so much traffic now predominantly coming from mobile devices, search engines are putting more of an emphasis on the performance and user experience of mobile sites. So, if you want that top ranking you need to be considering mobile!

person searching for a website on their mobile phone

61% of users will never return to a website that is not mobile-friendly.

When someone enters a website on mobile and has a bad experience, they're not going to stick around for long.

Nowadays people don’t have the patience or tolerance to deal with badly designed websites on their phones and they aren’t likely to return if your website isn’t mobile optimised.

Slow loading pages, a bad user interface and not displaying accurately on smaller screens, can all lead to a frustrating and painful experience for mobile users and would mean the loss of many potential customers! Without any mobile optimisations, you could be sending all your potential customers straight to competitors who can provide a better mobile website experience.

So, if you want to make a good first impression and have your audience returning to your website, you’re going to need a website that fully meets the needs of your mobile users.

phone displaying a screen that says mobile friendly with a search bar beside it

Need Some Help Optimising Your Website for Mobile?

Mobile optimisations are a crucial part of your website. You need to be ensuring that you are keeping your mobile users in mind, after all they could be the majority of your website traffic.

At Inspired Digital, we know how to create a website that provides a great mobile experience for your audience. If you’re looking for a website optimised for mobile with improved speed, user interface and SEO, then we can help!

If you’re interested in learning more about how we can help you to create a website that’s fully optimised for your mobile users while also looking great on desktop, then be sure to check out our website development services page!

Sources: https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/



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