The Do’s and Don’ts of Developing a Website



There are lots of factors that you need to consider when developing a website, which can make it a bit overwhelming knowing what you should and shouldn’t be doing on your site.


In this article, to give you some guidance on how to build your site we’ve put together a list of do’s and don’ts, helping you to create a better website experience!


Do


Make sure you have user-friendly navigation


Your navigation is one of the most crucial aspects of your website.


With easy-to-use navigation, your visitors will be able to get to what they’re looking for much quicker, reducing the frustration and time it takes searching on your site. This leaves your visitors with a far more pleasant experience when on your site, making them much more likely to convert!


Try to remember the three-click rule, which means that your visitors should never be more than 3-clicks away from what they are looking for. You want to focus on designing your navigation to get your visitors to where they need to be in the fewest clicks possible.


Nobody wants to be constantly clicking around in a complicated search trying to find what they need, which is why you need clear navigation options and structure.


compass lying on a computer keyboard

Regularly keep your website up-to-date with fresh content


Keeping your website up to date with fresh content can help your business in many ways.


Yet when some businesses choose to develop a website, once built, they leave it abandoned thinking their work is done and only making minor tweaks to content when it’s required. But the fact is, even once you’ve got a great website, if it’s not being regularly updated, it won’t get very far.


Search engines, like Google, want to show their users the most relevant and up to date information as possible. So, if your website hasn't had any new content in over a year, while your competitors are regularly posting fresh content, Google may think that your site is becoming outdated and your rankings could begin to slip, if they haven't already!


It doesn’t just help with your SEO, updating your company site regularly can also help you to build a stronger relationship with reoccurring site visitors. Visitors are more likely to return and have a better experience when they see you are always adding new content they can come back to.


Creating a blog can be a great way of consistently adding new content to your site, which also provides your audience with valuable information that encourages them to return!


content on a computer screen

Provide a similar website experience across every device


Sometimes when designing a website, businesses can get so wrapped up in designing something that looks good on desktop that other devices, that are just as important, can be neglected.


Your website visitors will likely be coming from everywhere, on all different types of devices like smartphones and tablets, so it’s important they are receiving a similar experience no matter where they are accessing your site from.


You need to be making optimisations to make sure that when your website is resized to different screens, visitors can still clearly see all the content on the page with a coherent design.


Mobile is especially important to optimise for, as mobile traffic makes up over half of all website traffic so if your website isn’t looking good on smartphones, you could be losing a large chunk of potential web traffic.


lots of different people accessing different devices

Don’ts


Don’t keyword stuff


Keyword stuffing is the practice of inserting lots of keywords into your website content unnaturally, in order to manipulate the search engine into ranking you highly on those keyword search terms.


In the early days of search engines, keyword stuffing did actually work which is probably why so many businesses still attempt it today. Although, search engines have gotten a lot more sophisticated since then and can now detect more accurately when a website is trying to manipulate their systems.


Search engines don’t like it when you try to exploit them, therefore if you’re caught involved in these black-hat SEO tactics, you will be penalised. Companies like Google will have severe penalties for businesses that don’t follow their guidelines.


As search engine algorithms are updated and become smarter, 'tactics' like this become obsolete and unacceptable. Focusing on SEO tactics that actually add value to your audience as well as the site is key for growing and maintaining your ranking positions.


Keyword being highlighted by a magnifying glass

Don’t bombard your visitors with constant pop-ups


For visitors using your website, pop-up messages can feel very intrusive and be incredibly frustrating whenever they appear.


If a visitor enters your website, and they are immediately greeted with a pop-up this can cause your bounce rate to increase as users leave the page, to avoid dealing with any more interruptions to the content they are looking for.


Since pop-ups are typically used for advertising, a lot of your users will simply just close them straight down without even reading it.


Now, this doesn’t always mean pop-ups should be completely ditched, as in some circumstances they can have some value. The trick is to find the best time and place for when they should be used for example, when a visitor is about to leave the page or has abandoned some of the items in their basket on your eCommerce site.


When pop-ups are used correctly, they can help to encourage users to stay on the page or continue their visit when they come back to the tab with your website. The trick is to not flood the visitors with multiple and immediate pop-ups that will simply push them away.


One or two messages tends to be enough to get the job done, even with just a couple they should always be used appropriately and sparingly.



pop up message on computer screen

Don’t let leave your users waiting for a page to load


Obviously, no business wants a slow-running website. Everyone knows the pain of waiting for a page to load, especially when you need to find information or resources quickly.


However, while some businesses understand their website needs to be quick, they don’t always realise how fast it really needs to be. Waiting just 3 seconds or more for a page to load can lead to 40% of your visitors completely abandoning your site!


With such a huge number of potential customers leaving the site after only a couple of seconds, you need to be making sure they aren’t waiting around for very long.


Once your website is fully optimised for the fastest possible speeds, you’ll hopefully see a much lower bounce rate, even by just shaving a couple of seconds off your load time.


loading on a computer and phone

Need Any Help?


If you’re struggling with your website development, then we can help!


At Inspired Digital, we can help you to create the website you’re looking for with our bespoke website development services. We can provide you with the quality support your website needs, to help you to get on track to increasing your site visitors and converting those website leads!


Get in contact with us today to learn more about what we can do to help.



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