Websites have now become essential for almost every business out there in today’s world. They are now expected by most customers, searching for your brand’s website online to find out more about who you are and what you do.
Websites should be a true representation of your brand, reflecting your values and identity as a business and enticing customers to buy what you are selling. For this reason, it is so important that your website is easy to use, with a good layout and aesthetic appeal.
In this article we’ll be delving into the value of having a quality website, and why it is so important for your brand.
Good First Impression
A website is likely to be one of the first places people discover or interact with your brand, meaning it's important to have a good website, so you can make a good first impression with potential customers.
If visitors are looking at your website and it is loading slowly, the text is difficult to read, and images are in the wrong places, it is not going to put the best image of your brand in people’s minds.
If your website gives a bad impression, your customers are likely to leave the page and look elsewhere almost immediately. This can ruin your chances or capturing a user's attention, and ultimately, can cost you potential business opportunities in the long-run.
A good first impression is one of the most important things for your brand, as it helps to develop strong customer relationships and generate sales. This is why businesses need their website to strike the right tone, have a relevant stylish design with lots of useful content to ensure a good first impression is made.
Your business is more credible when you have a functional and good-looking website.
If a potential customer can’t find you online, they can question your credibility as a real business as there is nowhere to go to check information or carry out your own research about the brand. Customers expect a website, so when nothing appears it can put doubt in customers’ minds about choosing your business as there is a lack of trust.
Even when a business owns a website, it still isn’t enough if that website is outdated and has a lack of features or functionality. In fact, 94% of people won’t trust an outdated website which means if you want your customers to see you as a reliable and trustworthy brand then you need a quality website!
When you own a well-designed and functional website, especially one that’s optimised for SEO, you will appear in more search results online when potential customers are searching around the web.
Search engines like Google prioritise and choose websites that tend to be high-quality to appear at the top of their search results, to give their users a better website experience when using their platform. If your business website is of good quality, you are far more likely to reach more potential customers by appearing near the top of search results, with many more users discovering your brand when searching.
This increased visibility on search engines will help to increase your brand awareness amongst users searching for key search terms related to your business, growing your business reach and reputation.
Engage Your Audience
When audiences are engaged with your website and the content that it provides, potential customers are far more likely to want to make a purchase with you.
Having relevant engaging content on your website helps your business to build a relationship with your audience. This content can help to relate and appeal to your audience, nurturing them towards a conversion.
Without engaging content on your website, visitors aren’t likely to stay on your website for long and will likely click away and go elsewhere. You need a website with content that really engages your audience, so visitors stay on the page for longer, learning more about who your brand is and what you do.
Now you can hopefully understand the importance of having a quality website, yet still 44% to 51% of small businesses do not have a website at all!
This is an astonishing number of businesses, missing out on dozens of opportunities that could help to grow their brand both online and offline through their website. This is why Inspired Digital provides website development services to help your business establish a strong online presence with a quality website representing your brand.
If you would like to learn more about Inspired Digital’s website development services, then be sure to check out our services pages to find out more information about how we can grow your business in the digital world!