The Statistics Behind Video Marketing!

For years, video marketing has been one of the fastest-growing marketing strategies not just in the digital landscape, but in all areas of marketing.

With new platforms, technologies, and forms of video content being created, video is ever-changing. So, we wanted to share 10 video marketing statistics that indicate just how important video marketing will be over the next few years!

The Statistics...

#1 - By the end of 2022, video content will make up more than 82% of all consumer internet traffic – which is 15 times higher than it was in 2017

Source: Cisco

Video content has been becoming increasingly popular over the last two decades and has become the most popular format of content consumption for consumers, with over 82% of all consumer internet traffic coming from videos.

With this traffic being 15 times higher than it was in 2017, it’s a stark reminder that if you’re not serving up video content to your audiences, you could be massively shooting your marketing in the foot!

#2 – 54% of consumers want to see more video content this year

Source: Social Media Week

With video becoming the most popular form of consumer content consumption, it’s no surprise that over half of consumers want to see more video content from businesses this year.

With video platforms like TikTok continuing to grow in popularity, it’s likely that we’ll see more and more brands utilising short-form video content to entertain, educate, and convert their audience into customers.

#3 – 86% of businesses use video as a marketing tool – a 23% increase in three years

Source: Wyzowl

This statistic reinforces that with more consumers wanting video content, businesses are listening and using video to their advantage within their marketing.

The great thing with video is its versatility. So, with 86% of businesses using video for their marketing strategies, there’s going to be a massive range of videos being served up – from entertaining or educative videos to company videos and product ads.

#4 – Over 75% of all videos are played on mobile devices

Source: eMarketer

One of the most convenient aspects of video content is its portability and ease of access on mobile apps; which is why over 75% of videos are played on mobile devices.

With the development of smartphones over the last two decades, it has likely been one of the driving factors behind video’s massive growth as more consumers use social media platforms as places to consume content and access news.

#5 – 65% of consumers skip online video ads

Source: CNBC

While online video ads are one of the most effective formats of advertising, the interruption factor on platforms like YouTube, where ads are shown before, during, or after they watch a video, leads to a level of frustration.

This is why 65% of consumers skip online video ads, and why it’s so important to make the first 5 seconds of your video ads as captivating and engaging as possible to maximise watch time and conversions.

#6 – 81% of marketers feel that video directly and positively impacts their sales.

Source: Wyzowl (via HubSpot)

With over 86% of businesses using video in their marketing strategy, 81% of marketers feel that it directly and positively impacts their business’ sales!

As well as this, 89% of marketers say that video marketing gives them a good ROI.

Looking at statistics like this, it’s no shock that businesses are starting to focus on video content in 2022.

#7 – Nearly 3.5 billion internet users will be consuming video content by 2023

Source: Statista

In January 2021, there were 4.66 billion internet users across the world.

While that figure will have grown over the last 15 months, comparing it with the prediction that 3.5 billion of those users will be consuming video content by 2023 shows that by next year, 44.3% of the world’s population will be consuming video content.

With so many people accessing video, can businesses really afford not to invest in video marketing?

#8 – 80% of users can recall seeing a video after viewing it in the last 30 days

Source: Small Biz Trends

Another great thing about video is that it’s memorable.

While 80% of users can recall seeing videos within 30 days of viewing them, I’d wager that there are many users that, if asked, would be able to recall seeing a video a few months or even up to a year after seeing it.

It’s not just the video as a whole that is memorable, but the messaging too, with over 95% of viewers retaining a video’s message.

#9 – 71% of B2B Marketers and 66% of B2C marketers use video marketing

Source: Wyzowl

Currently, it appears that more B2B marketers are making use of video marketing than B2C marketers, but these figures are going to continue to grow over the next few years as more brands adopt a video strategy.

The video content and platforms that B2B and B2C marketers use will differ massively - with B2B marketers primarily using LinkedIn, Instagram, and YouTube, while B2C will likely opt for TikTok, Facebook and Instagram - which is a clear indication that no matter what your business does, there’s a platform out there that can help you reach your target audience through with engaging video content that they want to see!

#10 – Video marketers get 66% more qualified leads per year

Source: Oberlo

If all the other statistics weren’t enough to convince you that video marketing is a must for businesses in 2022, marketers who make use of video content get up to 66% more qualified leads per year!

So, if you’re not focusing on video content this year, you’re not just missing out on a way to engage with your audience and capture their attention on a deeper level, you’re missing out on more brand awareness, more qualified leads, and a strong ROI!


Not sure where to start with your video marketing strategy? We can help!

Give us a call on 01329 595003 to discuss our Video Creation service or fill out our contact form!

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